Simply Devine came to life in 2004 as a specialist hat shop nestled between Leeds and York situated at 83 York Road in Tadcaster, from where owner Liz sends hats and fascinators worldwide, and ladies drive 300 miles to visit for wedding and race headwear.
Thereafter followed their in-store Pashmina by Simply Devine brand which launched to the trade at the Moda Show in 2009.
Founder Liz Devine-Wright wanted to start a premium label producing colourful, quality pashminas in luxury yarns, silk and cashmere at competitive prices. She spent approx. 7 years developing the quality of the brand in her quest to supply quality pashminas.
Keeping it in the family, the brand has stockists in the UK, Ireland, Australia and Sweden. Simply Devine constantly update and refresh colours and products for each season. Current colours that are bang on-trend for the coming season are Lime, Dusk Pink and Cadbury Purple. The Simply Devine poncho is as popular as ever because they are versatile and one size fits all with pashminas being of a generous size too.
The brand has been working on a new clothing range which is currently being tested in the marketplace from the Simply Devine boutique. The Simply Devine dress is so versatile it can be worn on the beach, with leggings, with stockings and high heels, not to mention as a tunic with trousers in the office. “All our dresses are hand made and can be made to bespoke sizes”, says Liz.
Simply Devine handbags are sent worldwide for weddings and special occasions.