Simply Devine came to life in 2004 as a specialist hat shop nestled between Leeds and York situated at 83 York Road in Tadcaster, from where owners Liz and Joy sends hats and fascinators worldwide, and ladies drive 300 miles to visit for wedding and race headwear.
Thereafter followed their in-store Pashmina by Simply Devine brand which launched to the trade at the Moda Show in 2009.
Founder Liz Devine-Wright wanted to start a premium label producing colourful, quality pashminas in luxury yarns, silk and cashmere at competitive prices. She spent approx. 7 years developing the quality of the brand in her quest to supply quality pashminas.
Keeping it in the family, the brand has stockists in the UK, Ireland, Australia and Sweden. Simply Devine constantly update and refresh colours and products for each season. Current colours that are bang on-trend for the coming season are Lime, Dusk Pink and Cadbury Purple. The Simply Devine poncho is as popular as ever because they are versatile and one size fits all with pashminas being of a generous size too.
A fabulously sized hatinator for any race or wedding event. Set on a black headband, its a simple hatinator but smple is best! Since the Royal Wedding the collection of Coolie hatinators have been extremely popular.
